About Us
121SG Journey
Our story began with a client, a dedicated professional working in the healthcare industry. They shared their frustrations with the existing protective garments on the market: uncomfortable, ill-fitting, and often failing to provide adequate protection. Their concerns resonated with us deeply, as we, too, believe in the power of well-designed, functional apparel.
With a shared vision for improvement, we embarked on a collaborative journey with our client. We listened intently to their concerns, their experiences, and their aspirations for a better product. We understood that creating the perfect protective garment would require patience, dedication, and a willingness to embrace the iterative process.
Through countless discussions, we exchanged ideas and insights, constantly refining our approach. We sourced high-quality materials, experimented with innovative designs, and meticulously tested prototypes. Our client’s unwavering belief in our shared vision fueled our determination.
Through each iteration, we learned, adapted, and grew closer to our goal. With every setback, we found new opportunities for improvement. We persevered, guided by the understanding that creating a truly exceptional product takes time and unwavering commitment.
Finally, after months of tireless effort, we achieved a breakthrough. The result was a protective garment that not only met but exceeded our client’s expectations. It was comfortable, functional, and stylish, empowering them to perform their duties with confidence and peace of mind.
This experience taught us the importance of patience, collaboration, and the power of believing in the iterative process. We learned that true innovation comes from a willingness to listen, to learn, and to constantly strive for better. And we are grateful for the opportunity to have partnered with our client, whose patience and belief in our shared vision made it all possible.
Our Mission and Values
Mission
- To empower our clients with reliable, high-quality products that enhances their safety, comfort, and confidence.
- To be a trusted partner in any industry, providing innovative solutions that protect those who believe in us.
- To create a safer and healthier world by equipping workers with the tools they need to perform their duties with peace of mind.
Values
At 121SG, our journey is one of continuous improvement, driven by a relentless pursuit of excellence. We are incredibly grateful for the trust you place in us to provide the highest quality protective wear. Your feedback is the compass that guides our path, illuminating the areas where we can do better, where we can innovate, and where we can exceed your expectations. Every comment, suggestion, and critique is a valuable contribution to our mission of creating a safer, healthier world for all. Your voice matters, and we are committed to listening and learning from your experiences. Together, let us continue this journey of collaboration and innovation, forging a future where protection and comfort go hand-in-hand. Thank you for your unwavering support.
Who are we
Aisha Hassan
Founder
A former emergency room nurse with a master’s degree in Public Health, Aisha’s firsthand experience with the challenges of inadequate protective wear fueled her passion for creating better solutions. She brings a deep understanding of healthcare professionals’ needs and a relentless drive for innovation to 121SG.
Jason Chen
Chief Marketing Officer
A digital marketing expert with a keen eye for branding and storytelling, David is responsible for shaping 121SG’s brand identity and reaching its target audience. He believes in the power of authentic communication and creating meaningful connections with customers.
Mei Ling Tan
Chief Operating Officer
A textile engineer with a background in sustainable fashion, Mei Ling is the creative force behind 121SG’s innovative designs. She is passionate about combining functionality, comfort, and style to create protective wear that empowers workers.